Comfy rules
A quarantine-era Comfy video that turned store safety rules into a lighter, more watchable communication format.
- Retail
- Creative idea
Comfy opening
The same thing again
Nos bursts in with a new cool project together with Comfy. Our task was to generate a creative idea for the opening of new shop in Dnipro. The opening was set to be in the same shopping mall it had already been a couple of years before, so the main idea was the "coming back" of the beloved Comfy.
Comfy opening
The same thing again
- Client
- Comfy
- Sector
- Retail
- Discipline
- Creative idea, Key visuals, Digital campaign, Motion video
Intro
Nos bursts in with a new cool project together with Comfy. Our task was to generate a creative idea for the opening of new shop in Dnipro. The opening was set to be in the same shopping mall it had already been a couple of years before, so the main idea was the "coming back" of the beloved Comfy.
Long description
StormNos + Crazy thinking = slogan It has never happened before, and here it is again.
We had plenty of ideas to show the thing that never existed before, and we decided to stop on the symbiosis of the technic & human. After all Comfy is a home gadgets store, and we sincerely believe every gadget has its soul. Now every one of them literally calls us to the opening & tells us about discounts & presents. It has really never happened before, right?
The idea worked very well in the series of visuals that communicated the offline mechanics.
For YouTube promo we've animated household appliances and forced the hairdryer to blow air through the lips, the iron to run for gifts, and the mixer to catch discounts literally on the fly.
The opening was a little bit postponed due to quarantine, but now "It has never happened before and Comfy is back in Dnipro"
