Banana Drama
Suites for whatever drama
- Fashion
- Clothing & Apparel
- Brand Guidelines
Poetry Home
A refined visual identity system, bringing more emotion, consistency, and premium clarity to the brand.
The task was to strengthen the brand’s visual presence — to make it feel more distinctive, consistent, and confident within the premium segment. We preserved Poetry Home’s minimal aesthetic and added a more emotional layer to it. As a result, we developed a complete visual identity system: primary and secondary logos, color palette, typography, brand patterns, composition principles, packaging, labels, templates, and printed materials. All elements were gathered into an easy-to-use brand guide, including the tone of voice, brand values, and brand story.
Poetry Home
A refined visual identity system, bringing more emotion, consistency, and premium clarity to the brand.
- Client
- Poetry Home
- Sector
- Home, Beauty
- Discipline
- Brand Guidelines, Visual identity, Packaging
Intro
The task was to strengthen the brand’s visual presence — to make it feel more distinctive, consistent, and confident within the premium segment. We preserved Poetry Home’s minimal aesthetic and added a more emotional layer to it. As a result, we developed a complete visual identity system: primary and secondary logos, color palette, typography, brand patterns, composition principles, packaging, labels, templates, and printed materials. All elements were gathered into an easy-to-use brand guide, including the tone of voice, brand values, and brand story.
Long description
Poetry Home is a Ukrainian manufacturer of luxury home fragrances, founded in Kyiv in 2018.
The brand owners approached us with the goal of strengthening Poetry Home’s visual perception — making it more recognizable, distinctive, and solid in the eyes of its customers. The brand already had a restrained minimalist aesthetic, so the challenge was not to radically change it, but to carefully enhance it: to add depth, emotion, and a stronger sense of premium quality.
We developed a cohesive visual identity system that preserves the brand’s clean and delicate character while making it feel more complete and memorable. The work included defining the primary and secondary logos, color palette, typography, brand patterns, composition principles, product packaging, labels, templates, and printed materials.
Special attention was given to making the identity not only visually refined, but also practical for everyday use. That is why all elements of the system — from the visual language to the tone of voice, brand values, and brand story — were collected into a clear and easy-to-use brand guide.
As a result, Poetry Home received a calm, refined, and emotionally precise identity. Not loud. Not decorative for the sake of decoration. But one that works like a fragrance: quietly entering the space and staying in memory.
